What the average consumer does not know about automobile insurance and how they conduct themselves, could fill a book, or at least an extensive report conducted by J.D. Power and Associates.
The Habits
In the 2010 J.D. Power and Associates conducted a study which focused on the habits of the average insurance consumer.
The J.D. Power and Associates 2010 U.S. Insurance Shopping Study was based on responses to a series of questions asked to more than 14,000 shoppers who had requested an insurance quote in the previous 12 months.
Surprisingly the first thing they discovered was that 10 percent of these people did not choose the provider with the lowest price even when it might have saved them hundreds of dollars. Many of these shoppers could have saved themselves more than $250, but instead made their decision based on customer service rather than cost.
Customer Service is What People Want
Surprised to hear some people care about service more than they do about savings? You shouldn