Posts tagged ‘women driving car sales’

Women Driving the Car-Sale Market?

When it comes to who buys more cars, men or women, the answer is: both.

Sure, men are known more for being gear-heads, addicted to horsepower and muscle cars, but women have done their fair share of driving and buying as well.

No vehicle ever designed for just one gender or the other succeeded more than vehicles designed for both genders equally. Women car buyers have been known to exert a force every bit equal to the mower of their male buying counterparts. They might look at different aspects of the same vehicle but they are nonetheless committed to quality as well.

Women are also safety conscious. They want vehicles that get good mileage, have power and performance and are safe to drive, for themselves and for their families. Women prefer amenities which protect rather than project a sense of self. They don